Rockbridge 20/20 includes three core components:
- Focus business recruitment efforts first on the alumni base of the local colleges, targeting those who influence corporate location decisions or who want to return to the area to start a business.
- Recruit, empower, and support new college graduates – Millennials – to start a business in the region.
- Invite regional visitors, especially older Boomers, to start businesses in the region.
The goal is not to dramatically increase the population of our region, but rather help expand and broaden our region’s economy—to create jobs across different industries and categories, and, as an intended consequence, create a higher quality of life for everyone across the region.